Louis Vuitton Case

Louis Vuitton : New product introductions vs. product availability Introduction Louis Vuitton is a part of the Louis Vuitton Moet Hennessy Group. Being the core business, Louis Vuitton is the most famous brand not only in the group, but also in the fashion industry. It is well-known for its quality and design. Most of the Louis Vuitton consumers are wealthy people, who expect premium products regardless to the price. Considering this fact, Louis Vuitton may implement a strategy, which ensures availability of the products at any time and provide the clients with the best possible customer service.In the past, Louis Vuitton faced the out-of-stock problem and it has not been solved yet. As a consequence, the company loses not only sales but also reduces its reputation. Managers realized that consumers’ satisfaction is one of the most important aspects for a company in order to continue being successful, gain high profits and reputation. The source of the out-of stock problem in L ouis Vuitton causes some disagreements between the company’s vice president for marketing and sales and the vice president for manufacturing and logistics.The first one states his opinion that the lack of flexibility and responsiveness is the base of the problem, while the second one blames the recent increase in new product introductions and the poor forec asting of demand. We will investigate these different problems and how Louis Vuitton can solve them by aligning the manufacturing process and marketing activities in the most efficient way. Supply Chain Strategy Consumers of luxury products have high expectations regarding the products? quality and design. Furthermore, the consumers want to be provided with a omplete shopping experience, when they purchase a Louis Vuitton handbag for 3 000 Euros or a pair of Louis Vuitton shoes for 1 000 Euros. An essential part of this shopping experience is the product itself. Therefore, Louis Vuitton? s supply chain has to be set up in making demanded products available, wherever and whenever they are demanded by a consumer. Unfortunately, Louis Vuitton is able to have around 98% of all demanded products from classic product lines available at their store . But if consumers request a product of one of Louis Vuitton? fashion lines, which are newly and less frequently introduced product lines, the rate of available products decreases roughly to 80%. Louis Vuitton products are bought due to the quality of the goods. Thanks to online stores, consumers use to easily purchase a desired good on the Internet. On the one hand, it saves consumer’s time; on the other hand, the probability of a potential out-of-stock problem is reduced, because o nce the purchase is realized, the company is able to react in a several ways to deliver the product.It can send the product from a store or from different warehouses, depending on where the consumer is located and where the item is available at that time. Moreover, Louis Vuitt on could improve its capacity strategy. Managers have to decide how to organize manufacturing in the most efficient way that a maximum number of units are produced for a time period. Currently, employees working for Louis Vuitton are divided into groups and each group is able to produce 120 hand bags per day.However, considering the out-of-stock problem, one can assume that it is not the sufficient quantity to meet the demand and a solution has to be found. In order to increase the capacity, Louis Vuitton has to increase the labor force. In that way, Louis Vuitton will be able to increase its manufacturing capacity and potentially solve the out-of-stock problem. Inventory Strategy Louis Vuitton has to decide whether to reduce the inventory in order to avoid additional costs induced by required inventory space in the stores or to increase the availability of demanded products.Undeniably, inventory must be as close to the stores as possible. This implies that if a certain product is o ut-of-stock it can be quickly delivered and satisfies consumer wants. Moreover, inventories should be kept in regional warehouses and that would also help Louis Vuitton to react in the most flexible way t o fluctuations in demand. For instance, if the store in Tokyo is out -of-stock, it would be easier to report about the problem to the nearest warehouse rather than to the main one in France. It will result in shortening the lead time. As a consequence, Louis Vuitton has to be constantly aware of the stock level.This can be achieved by the introduction of a continuous review system, which is used to manage independent demand of inventory and monitors the inventory level of any item constantly to release reorders, when the reorder point is reached. Thus, the company will be able to solve the problem once a higher than expected demand is realized. The most efficient strategy for Louis Vuitton should be larger inventories in the regional warehouses at higher prices. Sourcing Decisions Louis Vuitton is well known for being creative, innovative and looking for the excellence.Since Louis Vuitton was established in 1854, the core competencies of the company have always been des ign and quality, they perfectly correspond to the aim of Louis Vuitton to be one of the market leaders in the fashion industry. On the one hand, the classical collections have not been changed for years, and therefore being a symbol of elegance and prestige. On the other hand, fashion and collections constantly change in order to be modern. Quality is the second core competence the company uses to be one of the best brands in the industry.To provide the customers with the best, Louis Vuitton uses high quality raw materials, which is the first step to a qualified final product. Furthermore, employees involved in the manufacturing process do 80% of their task manually. It is more costly and time consuming, but is highly valued by the consumers. Considering these facts, Louis Vuitton needs to mak e the right sourcing decisions. First, the company should keep the designing and manufacturing activities sourced in, because these activities are the most important regarding Lou is Vuitton? creation of value. Second, I think distribution activities can be sourced out. The company should use firms, such as TNT, DHL, UPS, etc†¦ Louis Vuitton can choose among a variety of distributors in each country and select the most reliable one, which provides good delivery and service for a given price level. Warehouses are another part of the supply chain which can be sourced out. Renting a warehouse implies a smaller investment for Louis Vuitton and enables them to be more flexible.The out-of-stock problem that Louis Vuitton is facing can be solved by placing warehouses in regions with high population. Moreover, according to the fact that the company requires high quality raw materials, but not all of the existing suppliers offer sufficient qua lity; one possible solution is the implemen tation of the single sourcing. This means that Louis Vuitton depends on only one firm for all items needed for producing their leather goods. However, this can be extremely risky, because of the probability of un expected situations such workers’ strike.Another solution may be the multiple sourcing strategy. This implies that Louis Vuitton relies on many suppliers, but the associated risk with this type of strategy is that many firms become familiar with the core competencies of Louis Vuitton and it is possible to use these competencies for their own businesses. Finally, the most suitable sourcing strategy in the case of Louis Vuitton seems to be the dual sourcing strategy. It means that Louis Vuitton uses two suppliers, which serve the needs of the firm proportionally.Both of them are willing to have the leader position on behalf of higher revenues. This situation is advantageous for Louis Vuitton, because it can assure that because of the competition between the suppliers, they will be always supplie d with premium quality raw materials on a particular pric e level. Logistics One of the main aspects of the logistics system is the distribution. Most companies aim at minimizing their distribution costs and Louis Vuitton is not an exception. This is the reason why the company uses the multimodal solution.Therefore, Louis Vuitton combines transpor tation by sea, air and road. The advantage of cargo ships is that they can transfer big quantities on long distances. Moreover, Louis Vuitton operates in different continents and thus it is of great importance to ship in a cost effective way. The water transport provides efficient services at low prices. However, in specific situations such as rush orders, it is more rational to use airfreight. It can increase the costs but it guarantees that the company avoids the out-of-stock problem and satisfies customers? and consumers? wants.The distribution system, on its side, has a great impact on the location of wareho uses. For instance, the main centralized logistics warehouse in Cergy Pontoise is located near Paris, in France. The capital of France facilitates t he headquarters of Louis Vuitton as well as it is a city with high demand in fashion products. These are maybe some of the reasons why Louis Vuitton chose to situate its central distribution center. But, shipping from France to other countries may imply long customer lead time, which is the required time between the customer’s order and the delivery of this product.To shorten it Louis Vuitton could benefit from spot stock warehousing. Shortening the lead time is one of the most important aims of the companies, because of the fact that goods are available in the stores just at the time consumers demand them. One way for Louis Vuitton doing that is to decrease the overproduction of goods with lower demand. The second possible solution is the implementation of more frequent shipments of smaller quantities. This could be more effecti ve in combination with an improved forecasting system.It has the potential to reduce costs by not keeping fewer goods in stock, which are not highly demanded. Moreover, to avoid the out-of-stock problem, Louis Vuitton should interact and understand the preferences of the consumer. Louis Vuitton could do it via tracking the last purchases. In this way the company can recognize if a certain customer is willing to buy goods from the classical or from the modern collections. And Louis Vuitton can progressively improve its forecasting activities in order to know which collections have to be produced and which inventory has to be increased.Conclusion To improve the alignment between manufacturing and marketing, Louis Vuitton has to consider several factors. First, giving the present out-of-stock problem combined with the expected growth rates, the company has to increase their manufacturing capacity, based on the expected growth rate for the overall industry and for the different regions as well. In order to achieve that, they should add more labor force. More groups of workers will lead to increased production and therefore increased inventory in the warehouses.This would result in greater availability of products in retail stores and solve the out-of-stock problem. In addition, larger inventory of product enables Louis Vuitton to be responsive to increasing demand in peak times as well as providing the opportunity to focus on the production of newly introduced products and the satisfactions of its demand. Furthermore, Louis Vuitton should consider decreasing the introduction of new fashion lines in order to avoid disruptions of manufacturing and su pply chain activities caused by changes in the manufacturing process due to newly introduced products.Second, by improving the forecasting tools, Louis Vuitton should be more accurate in estimating the future demand for specific products. Moreover, Louis Vuitton should forecast more often and for shorter time periods. L ouis Vuitton should continue to insource the leather good production and use the dual sourcing strategy for purchasing raw materials. Finally, the group should introduce marketing tools in order to interact more with the consumers and to forecast the demand.

National Artist Award Controversy Essay

The National Artist Award is one of the prestigious awards given to people who are considered as national artists for their contribution in the different field of arts. It is the highest state of recognition given to Filipino artists. Just recently, this year’s awarding was full of controversies and issues that left the people questioning if the awardees deserved the recognition given. Among the seven awardees of this year’s National Artist are; Manuel Urbano a. . a Manuel Conde for Film and Broadcast, Lazaro Francisco for Literature, Federico Aguilar Alcuz for Visual Arts, Painting, Sculpture and Mixed Media, Cecilla Guidote-Alvarez for Theater, Magno Jose â€Å"Carlo† Caparas for Visual Arts and Film, Francisco Manosa for Architecture , and Jose â€Å"Pitoy† Moreno for Fashion Design. Two of the seven awardees were questioned by the critics and the public namely Cecilla Guidote-Alvarez and Magno Jose â€Å"Carlo† Caparas. The selection of the two awardees was tainted by politics that the critics protested and demanded for further investigation on President Arroyo’s choice. To consider that Cecillia Guidote- Alvares is the executive director of the National Commission for Culture and the Arts (NCCA) and administers the award together with the Cultural Center of the Philippines (CCP). She also heads the NCCA secretariat that receives nominations for the national artists. The recognition given to her was debated and questioned by the critics and her eligibility as well. The guidelines for the nomination process states that NCCA and CCP board members, consultants, officers, and staffs are automatically disqualified from the nomination. On the other hand, the recognition of Magno Jose â€Å"Carlo† Caparas as national artist was also questioned. His nomination was rejected twice by the NCCA panels. He was first proposed as a nominee for literature and was rejected. And again as a nominee for visual arts and was again rejected. His two rejections from the nomination gave doubt to the critics and the public if there has been any foul play. Another reason of the critic’s fury over the choice of the two awardees is they are known to be vocal supporters of the President. The palace remained firm on their decision to the recognition given to the awardees. â€Å"We respect the views of others but we stand by the list and we say it was a product of a thorough process and we stand by the qualifications qualities track record and reputation of those named as National Artists,† quoted by Acting Executive Secretary and Presidential political adviser Gabriel Claudio. It is very depressing to hear such controversies and issues regarding the National Artist awards. What counts most is not the recognition but the credibility of the artist that is chosen. Some would say that it was biased and for political agenda. Some would say that there was a foul play. We all have different views on this issue. We are entitled to express our criticisms and opinions and stand by what we strongly believe. I do not take any sides on this issue. All I can do is express what I think and believe. It is very tiring to hear that all the things that are happening around us are tainted by politics. What we see and what we hear always gives us doubt and we find it hard to believe, for we cannot tell who is telling the truth. Giving recognition to the Filipino artists is a tribute for their contribution to the Filipino arts and culture. What makes it more rewarding is to know that you are not recognized for your achievements; rather you are recognized for what you did and for what you contributed. And that makes it worth the award.

Logistics Planning Case Essay Example | Topics and Well Written Essays - 1250 words

Logistics Planning Case - Essay Example Organization should take into consideration customers supply chain and their logistic operations. The company should be a factor in the requirements of the market and the needs of the customers so that organization can avail goods and services to the customers at the right place, condition and at the right time (Crammer, & Wegfahrt, 2006). Therefore, the study focus to identify whether customers drive location of the business and how it may affect logistic planning in various industries such as beer, clothing, and automobile industry. The company selected for the purpose of this study is Empresas Polar, a Bear Manufacturing Corporation in Venezuela. The company location decision has been compared regarding distribution and retailer location as discussed. Empress Polar is a private beer manufacturing company located in Venezuela in Caracas. Mendoza Lorenzo started the company in the year 1941. Since then, the company has grown significantly. It has expanded its operation to numerous parts of the world. The location of Empresas Polar is important because it faster delivery of goods and services to the consumers at the right time. It also ensures that unnecessary delay in delivery of products and services have been eradicated. The company distributes five different brands of bears in its various distribution centers. Some of the alcoholic brands of beers being distributed include; Solera, Polar, Negra, Verde, and Azul. There is also one non-alcoholic drink commonly known as ZERO.

Predicting Child Abuse Essay Example | Topics and Well Written Essays - 750 words

Predicting Child Abuse - Essay Example Predicting child abuse requires a multisided approach and more study is needed to establish causal relationships, though with proper and thorough evaluation of indicators and risk factors, as many as 75% of the child abuse that occurs within the first two years of birth may be identifiable at birth (Epstein, 2001). Risk factors that indicate increased incidence of abuse can be child factors, family factors, and social and environmental factors. (NCCANI, 2005) Family factors include poverty, substance abuse, history of domestic violence, and level of parental competency. Children who reside in a single parent home without the support of the absent parent are at greater risk than those that reside with two married parents (Bethea, 1999). Single parenting contributes to the likelihood that the child will be in a socio-economic disadvantaged situation which correlates to increased rates of abuse. Care must be taken when evaluating the effects of poverty on the risk factors for abuse. Outside influences associated with poverty may have a greater influence than the economic disadvantage itself. ... This may be directly related to the diminished mental capacity of the parent while intoxicated, or it may be a reflection of other factors. Parents who have previously been victims of child abuse have a greater risk of becoming a victimizer. This same set of parents also has an increased risk of alcohol and drug use. Substance dependency by the father may create negative attitudes toward the pregnancy and signal that the child is at greater risk (Epstein, 2001). Substance abuse is also correlated in homes that have a history of mental problems, inadequate parenting skills, and previous trauma. Research directly linking substance and alcohol abuse to child abuse is inconclusive and few studies have been undertaken to establish this link (NCCANI, 2005). However, when taken into context with other risk factors, it can be useful as an indication for risk. Other factors that signal an increased risk of abuse by the family are involvement with probation or jail, age of the mother, and number of small children in the home. Positive family factors that reduce the risk of abuse should also be evaluated. A stable home environment with two married parents, household rules, and prenatal education are indicators that reduce the risk of child abuse occurring in the home (WHO, 2006). When measuring risk it is important to consider the child's role in abuse. Younger children are more likely to experience neglect and physical abuse while older children are at greater risk for sexual abuse (NCCANI, 2005). Evaluation of the child's condition can also aid in predicting a situation that poses a greater risk for abuse. Premature birth, handicaps, attention disorders, and behavior problems correlate to an

Ehnancing level of engagement with performance with data in the Dissertation

Ehnancing level of engagement with performance with data in the allocation and use of Seychelles - would an integrated VFM code - Dissertation Example This culminated to extremely high debt ratios for this nation. Nonetheless, the government needs reforms in the public sector to curb the current problems it is facing. Reforms have been adopted in the various sectors and progress being followed by major bodies like the World Bank and UN Human Development. The allocation and use of resources in this nation shows a huge gap as compared to large nations. Russian being one of them has had adoption of better allocation of resources and aiding institutions develop performance indicators and institutionalize these in budget formulation (Diamond & IMF, 2005, 22). This exacerbates the dire need for evaluating value for money in government spending and finding insights in to areas that the VFM code is lacking and should be integrated. Analysis of the interview 1. VFM processes that are in use and how can they be enhanced through the adoption of a more integrated VFM based approach 67% of the respondents have outlined VFM practices in Educatio n sector. However, there is need to have monitoring unit and review process. 33% of the respondent stated that VFM and performance budgeting will be introduced in 2015. 33% of the interviewee have expressed that VFM is in use in the Auditor’s general office in Seychelles. The reduced number of staff however, is hindering the optimal function of this department. 2. VFM be integration into decision making and resource allocation cycles A SMART analysis is recommended by 33% of the respondent to be used in introducing performance budgets in the budget process. 100% of the respondents state that there is need to have a public monitoring unit or a reviewing body to review budget spending. 33% state that a specific department should be set aside for this purpose only. 3. Feasibility and desirability of the VFM model adaptation in Seychelles 100% response indicate that the integration of this model is a costly agenda but with time it will be fully inducted i.e. 2015. The need for a VFM code is highly vital as expressed by 100% of the respondents. 4. Challenges likely to be encountered and the scope for changes in this direction Ineffective monitoring and implementation unit Lack of good administration in analysis projects Cultural impact – acceptance and gradual change Funding for Research and implementation of the Model in full Bulk budget allocation 100% indicate that there is need to do thorough research in countries that have integrated VFM successfully. There will be gradual implementation of the model by 2015. 5. Form of an integrated VFM code for Seychelles The modest methods recommended are Cost benefit analysis; the 3e’s analysis and the trend analysis deferred form the confidence levels. However, the respondents do not have a clear method to be used. However, there are insights into doing research work in countries that have implemented VFM models successfully. Enhancing levels of engagement with performance data policy Definition of Va lue for Money Code Value for money’ is a term that is used to show an explicit commitment to enabling the best results possible are achieved from the money spent. In the UK Government, VFM has been used to depict a concern for more transparency and accountability in spending

Case study Example | Topics and Well Written Essays - 500 words - 33

Case Study Example The vice president’s management style is autocratic, a management approach in which the manager makes decisions without involving the subjects and convey the decision for implementation. The case identifies this management approach as the vice president made a decision based on the market environment and did not consider other parties’ opinions into the decision (PM4DEV 107). Integrity is the perceived ethical issue in the case. It defines breach of ethics and Fr. George identifies this. Phil understands that purchase for the extended warranty is not justified but he dishonestly convinces customers to buy it, action that contravenes integrity ethics (Boone and Kurtz 40). Phil should be more adept in predicting customers’ probability of purchasing the extended warranty because this will help in focusing on potential buyers and therefore increase his time efficiency and sales volume. Comments by Dr. Smith do not change Phil’s thinking about his job because they reflect reality of the job with which Phil is familiar. Phil has been able to identify the type of customers who do not purchase the extended warranty and could easily determine Smith’s position without the doctor’s

Employee Relations Research Paper Example | Topics and Well Written Essays - 1500 words

Employee Relations - Research Paper Example nd extends maximum opportunities to the employees to participate and furnish inputs in the organizational planning and decision making initiatives (Moynihan, 2008, p. 199). All the activities of an HR administrator need to be focused on the creation of effective performance leaders and extending motivation to employees. In that sense, in the contemporary health care organizations, the role of an HR administrator has graduated from merely being an evaluator to being a precursor and facilitator. Performance management is the key discipline that needs to be taken care of by the organizations striving to be leaders in terms of quality of patient care. Performance management involves a plethora of activities like goal setting, appraising performance, streamlining communication, extending coaching and feedback for enhancing performance, initiation and implementation of employee development programs, and rewarding achievements in a time and appropriate manner (Moynihan, 2008, p. 199). As a VP of HR in a health care institution, I came across multiple lacunas marring the performance management function in the organization I served. In an academic context it will be really interesting to delve on some of the salient performance management related faults I came across in my organization. One major performance management challenge faced by the organization in which I worked was a lack of clear purpose. Their did not exist any systematic mechanism for planning the organizational work and selecting pragmatic expectations, promptly rewarding good performance, placing a system for a continual monitoring of performance, extension of periodical feedback related to employee performance, and encouraging the development of a capacity to perform (Moynihan, 2008, p. 61). The organization simply lacked a clear perception of the factors that were critical to employee performance and a viable performance culture, based on individual accountability and a timely delivery of results

Joint ventures and strategic alliance Essay Example | Topics and Well Written Essays - 2000 words

Joint ventures and strategic alliance - Essay Example It also fosters reduction of risks and costs between the parties in different areas. Such areas include relationships with suppliers and the development of new technologies. Strategic alliances are sometimes considered to have equal magnitudes as joint ventures. The difference between the two is where an alliance can accommodate parties that are competitors, and the engagement lasts for a short time as compared to a joint venture. A joint venture, therefore, is a business agreement in which the parties involved agree on certain factors towards the development of what looks like a new entity. The factors are development criteria, finite time, creation of a new entity and new assets by contribution of investment. The parties to the joint venture contribute equity. Per se, they share the expenses, assets and revenue on agreed on basis. Strategic alliances and joint ventures are critical to the organization for a number of reasons. The paper focuses on discussing these reasons and whethe r the reason enables the alliances and ventures to complement global mega-mergers as a global business strategy. There are several critical reasons or important factors that necessitate for the formation of global strategic alliances and joint ventures. Per se, they are the benefits that international businesses may accrue from such alliances and ventures (Chou et al., 2014 p. 42). There are many motivational factors that may drive the firms to enter into the ventures or alliances. Per se, the use of strategic alliances and joint ventures is increasingly gaining popularity. A growing number of globally multinational firms are finding it better to carry their operations under such umbrellas. Firms argue that under such agreements, each party can bring to the table complementary strengths. Such powers enable the companies to gain significant competitive advantages (Chou et al. 2014, p. 42). The firm’s knowledge

Aspects of Contract and Negligence for Business 2 Essay

Aspects of Contract and Negligence for Business 2 - Essay Example A court system has to provide a form of remedy to help deal with the issue. It arises when a person’s right are violated causing private wrong doing and damage in the event. Evaluation of the evidence is done before a verdict is raised. Tort law is considered an English common law and is related to situations that one of the parties is injured and sues the other party for the damages (Burton &Steven, 24). The intentional civil wrong or the negligent is not arising out of statue or contract. These may involve defamation or tort for negligence. The situation can also be applied when a person’s injury is based on the breach of duty care by the other person. Contraction liability on the other hand refers to the responsibility of one party over the other as indicated by the terms and condition of the parties involved. The provision for contractual liability can be stated in the contract between the two partners who are in business. It can also be included by one party while presenting the contract to others. One party protects the other in the event of damages as applied in the various insurance companies. The contract is usually stated in written terms (Whittaker &Simon). Torts are acts wrongfully done and may results to, harm or damage to the other person’s body, legal rights or property. The damage may have occurred due to a breach of duty stipulated in the contract or statute. The person affected can sue the other person whose negligence amounted to the harm which occurred. A civil court can give advice on injunctions or compensations toward the person who was affected in the process. On the hand, contractual liability occurs when a contract is created between two parties voluntarily binding them in the process. Contractual law like tort law applies to both companies and persons. Both laws are considered as part of the obligation laws. The contract law is voluntarily assumed whereas tort law applies to relevant situations. Tort

Response to Classmates Mini-Project Essay Example for Free

Response to Classmates Mini-Project Essay There is no doubt that English is the most spoken language in the world. Numerous countries use it to communicate everyday even if it is not their official language. Other countries are beginning to see the need to learn it to advance economically, which is why they choose to go to the United States to learn and experience the language first hand or enroll in ESL classes. Bilingualism is important because it allows a person to have an edge against others who only know how to communicate in their native tongue. As a Second Language Learner, I think that it is important to indicate how essential it is to have properly funded bilingual programs for the children who want to learn academically but are not native speakers of the English language. This is the only way in which these second language learners will be able to maximize their experience with the English language. It is also better if they start while they are young because this will make it easier for them to learn and mingle with students who are like them. It will enhance their social skills, which will allow them to learn the language in a more personal way. This is entirely different from that of the adults because adults are much harder to teach because they already know so much about their native language that their ways might be hard to change. I agree with Allison that learning the English language is in line with the â€Å"melting pot† philosophy of the country. This is the reason why bilingual programs should be supported for those who are not native speakers of the language. However, it is also important to note that learning English does not necessarily mean that the person is neglecting his or her native tongue. It would be very difficult to replace something so original such as one’s native language. Response to Kristina’s mini project: I believe that students should be taught in the English language. English is the universal language and most books and resources are found in the English language. This fact will make it hard for people to teach or learn academically in their native tongues because not every term can be translated in their own languages. It would also be hard for them to find resources that are printed in their language. As such, the need for bilingual education is apparent. People, especially those who believe that bilingual education does not benefit the children, have to understand that learning a new language is not that easy. A student will not be able to learn as fast, especially if the English language is not spoken at home on a regular and constant basis. The participation of the family and the student is needed for faster learning of the language. It is also significant to keep in mind that English is not the only language in the world and that we have to respect other countries’ languages. It is certainly not a waste of time to learn a language. On the contrary, it provides a whole new experience for the learner because it is one way of learning another country’s culture and tradition. Second language learning is beneficial for students no matter what opponents might say. They are not the ones who experience the learning. It is the students who should be questioned if this learning is really beneficial to them. It is their opinions that truly matter and not those who oppose second language learning. Bilingual education does not promote language death. One cannot replace or forget his or her native language in the process of learning a new one. I agree with Kristina’s statement that promoting bilingual or multilingual languages can eliminate language deaths. People should be more supportive of each other’s languages so that they do not experience language barriers in the future.

Case Study: Carl Rogers Self Centred Approach

Case Study: Carl Rogers Self Centred Approach Working Intensively with Clients Summary of Issues Identified 40 yrs old Recently separated from 20 year marriage; Two children daughter, 9yrs and son, 14yrs; daughter lives away from both parents, son predominantly resides with Julie Relationship with former partner amicable however re-partnered and has become hostile. Wants to further education/career Financially stable in former relationship, now non-financially secure; no assistance towards children’s’ financial needs. Concerned of impact of relationship breakdown on children; and father’s new relationship; Minimal family support; Isolation like feelings; depressive; difficulty coping and/or accommodating to the current changes in her life. Julie’s Case Study Initial consultation with Julie would enable to build a client-counsellor relationship and to undertake assessment in order to identify issues of her current position for development of agreement between her and me as to goals and tasks by achievement of those goals through treatment. More importantly identifying the source of what made bought her to the services, this being whether she is a voluntary or involuntary client as this can impact on the approach taken to achieve the most successful engagement process with the client as has been identified to the effect that â€Å"engagement for involuntary clients is often a different and more difficult process than engagement with voluntary clients due to the coercion of the legal system or significant others†[1] There are various structural frameworks for successful engagement in counselling a client that could be used however in this paper I am given a general background of Julie and based on that background (generally obtained through initial assessment) have summarised the issues (aforementioned) and believe that the main approach here to be taken, but not limited to is a â€Å"Self-Centred† approach and from which the theories of Carl Rogers will be relied upon. By applying Carl Rogers self-centred approach identification of the three core characteristics of such theory are relied upon, being the following[2]: Empathy (the counsellor trying to understand the client’s point of view) Congruence (the counsellor being a genuine person) Unconditional Positive Regard (â€Å"UPR†) (the counsellor being non-judgmental). Guided by this theory will best approach Julie’s personal situation as the non-directive therapy is likely to be of long term use for Julie. As Julie is showing emotional instability, identifying that there is no immediate threat of harm. In taking an empathetic approach with Julie is likely to make her more positive about opening up and giving her an outlet to speak about what she has sought therapy for. This in turn will allow a good rapport to initiate between myself and Julie. Congruence can assist with negative thoughts that Julie is experiencing regarding her education, skill set and employment possibilities. Furthermore it appears that Julie has experienced forms of demoralization by her former husband. Julie’s family history also requires assessment and ascertaining if she has come to acceptance with the death of her mother and recognition of such impact that this has or has previously caused on her approach in relationships and personal life. Unconditional Positive Regard fits with Julie’s present circumstances when analysing the now hostile relationship that has formed between her and her former husband. This will be by benefit in that she can attend to venting her frustration and allowing her to help disregard the thrust of the anger, frustration, and volatile nature of conflict with her former husband. Based on the evidence at hand to provide high quality of care relevant to Julie would involve direct and in-depth identification of her needs and being responsive to such will help assist the structure, application and result of therapy. Given her depression a high level of empathetic language and attendance in respectfulness is required. In achieving an even higher level of care ethical and holistic approaches are to be factored in also. In assisting treatment with Julie engagement with other specialised agencies would be of benefit in that they can provide more thorough assistance in the underlying issues for treatment progression. In respect of Julie’s emotional state I would highly recommend seeking assessment and ongoing treatment with her local general practitioner. This will assist in thorough diagnosis of her current mental health and, if as indicated, Julie is suffering depression from the impact of changes in her life, then this will allow for medical intervention in the form of prescribed medication to be used in the interim treatment. Julie has also been affected by a marital breakdown and is now facing a hostile relationship between her former partner and herself. Given the length of the relationship involving marriage, obtainment of assets and liabilities and children from the former relationship, in particular her son who is a minor aged 14 years, it would be of necessity to Julie to seek legal intervention to ascertain her legal rights and come bring the monetary and parental responsibility that exists to finality. Although at first recommendation would be to seek advice only and in this regard I would recommend her contacting a community legal centre in her area to obtain such relevant information. If in fact, further intervention were necessary from the outset of the advice received, arrangements could then be sought to facilitate engagement by way of mediation between herself and her former partner and in this regard advice to contact such services providing relationship mediation like Relationships Australia, Interrelate, CatholicCare, Anglicare or any other alike service details would be provided to Julie. With connecting Julie with one of the pre-mentioned services it will allow her to access more than just mediation given that the services are community family based, they can also offer Julie with information and provide further services for her concerns raised in relation to her children, in particular Damien. Julie expresses the desire for career development in accounting though lacks self-confidence believing that she is not able to as her employment and education has been limited. Julie has in effect been limited by non-completion of her higher education, parental responsibilities and her former partner insisting that she take on the role of full-time caregiver to the children however Julie has managed to maintain some part-time employment in a customer service role. Approach to be taken in assisting her goal, alongside therapy for improvement of self-confidence, and medical intervention by her local general practitioner, would be providing details or arranging an appointment for her to attend upon a career guidance counsellor. This would give her the networking tools to assess the possibilities and educational resources that can be offered to her and by seeking assistance from a professional in this area will provide her with further resources for educational and employment opportunities. Such services that would be provided to Julie, and their corresponding details would be training and/or educational institutions like TAFE, university enabling programs, WEA and other relevant local community institutions. Connecting Julie with employment agencies providing details to Julie of employment agencies that can assist in accountancy roles or facilitation of education such as Randstad or Hudson to assist in these aspects. Successful therapy would involving guiding Julie to be able to transition from her current circumstances and gain effective tools to recognise, process and deal with situations that arise assisting also in alleviating any future conditions that she may be susceptible to. This can be done by application of a recognised framework such that initial structure can be established, development of rapport between Julie and I; identification of the problems that exist; exploration of herself together with her perceptions and behaviours; the possible assessments and acquisition of environmental input such as assimilation, problem solving and decision making; creation of plan of action; continual follow up with Julie and the possibilities of development with additional strategies prior to termination. H’elena Gorton Student # 377 160 649 [1] (Cingolani, 1984; Behroozi, 1992; De Jong Berg, 2001). [2] http://www.counsellingtutor.com/counselling-approaches/person-centred-approach-to-counselling/

The crusaders and muslims in palestine :: essays research papers

Crusaders and Muslims in Palestine   Ã‚  Ã‚  Ã‚  Ã‚  Throughout time, history has had a tendency to repeat itself. It has done so in good means as well as bad. People learn from the past and apply it to their every day lives. Although people try to do the right thing and not follow mistakes that have been already made, they just seem to come about. Today, our country is experiencing a situation that is extremely similar to the situation occurred in 11th, 12th, and 13th centuries. Crusades now can be defined as well all wars undertaken in pursuance of a vow and directed against infidels. Back in the middle ages, it was known as any military expedition undertaken by the Christians of Europe. The history of the crusades is filled with the mercilessness of the crusaders and the kind-heartedness of the Muslims. The Muslims were massacred everywhere the crusaders arrived, while the Christians were treated kindly by the Muslims. The Christians and the Muslims were fighting against one another in order to spread their relig ion, or end the other.   Ã‚  Ã‚  Ã‚  Ã‚  The event leading up to the start of the holy wars was the invasions of the Holy Land, Jerusalem. Jerusalem was a holy site for the Christians as well as the Muslims. For the Christians, it was a sacred place because Jesus was crucified and on the site where his body was placed in a tomb. They built a church of Holy Sepulchure which stands of the hill where Christ was believed to have been crucified, died, buried, and where he rose again. For the Muslims, this place was cared because they believed that the founder of their religion, Muhammad, was able to visit heaven from there. For that reason, they built many masques and the most famous one is the Dome of the Rock. Islam was spreading very fast. Europe’s greatest threat came from the forces of Islam. These threats became real. Battles broke out and these battles turned to wars that lasted from 1095 to 1229. These years of bloodshed were led by men of power to gain control over the Holy Land of Jerusalem. Jerusalem was extremely important to the Muslims and Christians at this time. Many religious events had happened there, and many of the landmarks of both religions were located in Jerusalem. It was all over for one city, Jerusalem the Holy Land. At first, Christians occupied Jerusalem. The Christian people head out from giving up their land to their invaders, the Muslims.

Assisted Suicide and the Right to Choose Essay -- Euthanasia Physician

     Ã‚  Ã‚  Ã‚   Abstract: Religious or moral beliefs may prevent some of us from seeking the assistance of others to hasten our own death. But should we hold others accountable because of the standards that we choose to live by? With adversaries of assisted-suicide opposing the legalization of such acts, we are forcing our beliefs onto others who prefer peace and comfort at their time of death. As Christians, non-Christians, philosophers, teachers and laypersons, we all share one very key affiliation other than life and death itself. We are born with the "freedom of will", either by the Grace of God, or some other greater force. As such, it appears logical that we have some preconceived right to choose whether or not we aggressively seek death.   Throughout the centuries, there has been increasing debate regarding suicide and the acceptable reasons for committing such an act. Plato, Aristotle, Thomas Aquinas and David Humes are just a sample of the many philosophers and theologians that have commented on this delicate subject - each with slightly differing views. For this essay, I will focus on assisted suicide as it relates to the development of acceptable standards that would be uncompromising to the beliefs and ideals of differing social groups. It is in this manner that I will attempt to outline some of the increasingly difficult dilemmas presented by this hotly debated subject. Do terminally ill patients have the right to choose death with the assistance of others? Do religious and political leaders have the right to intervene with a patientà ­s decision to die with the assistance of others? These two questions are some of the many about which this increasingly complex debate thrives. Society is often asked to answer each ques... ...on à ± The Second Year." Amy D. Sullivan, Katrina Hedberg, David W. Fleming. The New England Journal of Medicine. February 24, 2000. v.342, n.8 "A Right to Choose Death? Moral Argument for the Permissabilty of Euthanasia and Physician-Assisted Suicide." F. M. Kamm. Boston Review on the WEB. Summer, 1997. "Beyond the Call of Duty: A Daughter Reflects on the Meaning of Her Motherà ­s Suicide. Vivian Rothstein. Boston Review on the WEB. Summer, 1997. "Right To Die Denied" Online Focus(PBS Newshour). June 26, 1997. Books Uhlmann, M. (1998) . Last Rights? Michigan: Wm. B. Eerdmans Publishing Co. Weir, R. (1997) . Physician-Assisted Suicide. Indiana: Indiana University Press Shavelson, L. (1995) A Chosen Death. New York: Simon & Schuster Hamel, R., DuBose, E. (1996) Must We Suffer Our Way To Death? Texas: Southern Methodist University Press   

Frost and Wordsworth Essay

Robert Frost (L) and William Wordsworth (R)Syed Naquib Muslim Robert Frost is often designated by students and critics as the American poetical parallel of William Wordsworth, the forerunner of the Romantic Movement in England. It is widely believed that Wordsworth exerted profound influence on Frost in writing his poems, especially those on nature. In philosophy and style, Frost and Wordsworth appear both similar and dissimilar. Both Wordsworth and Frost wrote in the ordinary language of ordinary people. Frost’s poetry, to use his own words, â€Å"begins in delight and ends in wisdom†, whereas Wordsworth’s poetry â€Å"begins in delight and ends in delight. † Frost’s wisdom is best reflected in the immortal line in Mending Wall: â€Å"Good fences make good neighbors. † In Byron’s view, Wordsworth is â€Å"dull, over-mild and flat like a sauce into which the cook had forgotten to shake pepper. † Unlike Wordsworth, Frost is less egotistical and he maintains what Eliot terms as ‘artistic detachment. † Except in elegies, Frost does not always involve himself in the subject matter of his poetry. Both poets consciously avoided the rhetorical extravaganza of William Shakespeare and grandiloquence of John Milton. Frost was able to capture the natural tone of human conversation. His poem, A Boy’s Will, captures the reader’s attention not only for the theme but also for plainness of expression. Ideas, emotions and feelings are expressed in ordinary speeches. The same is true of Wordsworth. My views about Frost are a bit different. Frost is deceptively plain whereas Wordsworth is genuinely simple. Frost’s poetry contains plain words but complex thoughts whereas Wordsworth’s poetry has plain words and plain thoughts. Wordsworth is plain both in manner and matter. He is never pretentious, covert and deceptive. Both Wordsworth and Frost are democratic in style as they speak â€Å"to men in the tongue all men know because they are men. † Wordsworth is more comparable to Whitman than Frost. In Frost, plainness is present but it is a deceptive plainness. In deceptive simplicity, Frost reveals the complexities of rural life in the garb of plain words. Many of his monosyllabic words were difficult to comprehend as these were charged with symbolic meanings. The body of his poetry wears an ordinary garment but beneath it remain messages that need one to introspect for clear understanding. Frost uses symbols taken from nature to express the intended meanings or messages. For Wordsworth, poetry is the outcome of personal spiritual or mystical experience experience is the antecedent and poems are the consequent. In fact, experience causes expression, and expression becomes a spontaneous outburst. For Frost, poetry begins consciously and it ends unconsciously. In Wordsworth’s poetry, nature is supreme, where humans and nature forge an intimate communion; humans and nature are never found hostile to each other. In Frost, rural people are supreme and nature has been made subordinate to humans. It is hard to describe Frost as the poet of nature, if we determine Wordsworth as the standard. Frost himself admits: â€Å"We have had nature poetry for a hundred years. † He is interested in locating the relations between nature and humans. It is true that both poets sought to find solace and delight in nature. The poem Birches offers the best example of how the poet blends observation and imagination, fact and fancy, feeling and wisdom. Like the poetry of Thomas Hardy, the subjects of Frost’s poetry are local or regional. Their poetry springs from specific areas. The subjects of Wordsworth’s poetry are universal, and are true of all people of the world. Frost wrote about ordinary people farmers and workers were the subjects of his poems. Woods, flowers, birches, weeds, birds and trees showed up frequently in his poems. The rural landscape and wildlife form the content of his poetry. Because of his unfeigned interest in and love for rural people, Frost emerged ultimately as a national bard and a poetic sage of America. Frost is an environmentalist, and Wordsworth is a pantheist. In New Hampshire, Frost declares: â€Å"The more the sensibilist I am The more I seem to want my mountains wild. † Both Wordsworth and Frost are optimistic in their attitude to life. As Jonathan Swift had all complaints against humankind, Frost had all the complaints against nature. But still he would seek recourse to nature, when he becomes weary of urban life. In Birches, he says: â€Å"Earth’s the right place for love,  I don’t know where it’s likely to go better. â€Å" Poetry, to Frost, was a record of personal experience. To Wordsworth, it was â€Å"the image of man and nature. Its object is truth, not individual and local but general and operative; not standing external testimony but carried alive into the heart by passion. † Thus Wordsworth’s poetry is a direct revelation of reality, an authentic version of human phenomena. To Wordsworth, nature was the source of learning, ideas, power and values; nature was the fountain of inspiration and solace in times of mental agony. Nature appears to him as his ‘guardian, nurse’ and teacher. In times of despair and suffering, nature acts as the spring of moral strength and confidence for psychic survival. In nature Wordsworth feels â€Å"a presence that disturbs† him with â€Å"the joys of elevated thoughts. † To Frost, nature is unfriendly, malevolent and malignant; it creates barriers to the smooth fulfillment of human and social obligations. From this perspective, Frost is comparable to Thomas Hardy and W. B. Yeats. Nature is a menace and discomfort. Although, to Frost, the woods are â€Å"lovely, dark and deep,† humans should not stay there for long, as they have duties elsewhere, they â€Å"have miles to go† before they sleep. In the poem Come In, Frost promises: â€Å"But no, I was out for stars: I would not come in. † To Frost, there are barriers between humans and nature, between humans and humans, and between the creator and Creation. Yet he does not cease to work; he rather tries to adjust himself with the barriers created by nature. Like Wordsworth, Frost could not feel in nature â€Å". . . a sense of something far more deeply interfused. † Amid nature and even with a human companion, Wordsworth was ever solitary; he could create solitude in the midst of a multitude. Wordsworth is the poet of thought and meditation whereas Frost is one of activity, work, obligation and duty. Frost was pragmatic, worldly and anti-Romantic.. Wordsworth was a transcendentalist, romantic and mystic. Unlike Wordsworth, Frost keeps himself confined within earthly region, with mundane phenomena; he is not willing to transcend the boundary of this earth. Frost goes to rural areas to drink of the delight of nature and also withdraws from nature to respond to the call of duty social, familial, official. As he says: â€Å"But it was no reason I had to go because they had to go.† Frost is always in favour of ceaseless mobility, of activity and action. To him suffering is action, action suffering. Love between man and woman is present in Wordsworth but it seems to be missing in Frost. In Frost’s poetry, â€Å"words have become deeds. † To him, life is duty; every human being has to fulfill the duties or obligations assigned to him or her by God or by fellow-humans. In his poems Mending Wall and The Road Not Taken, he shows that although he takes recourse to nature for delight or pleasure, he at once withdraws himself from nature and returns to the place of work. In New Hampshire he says: â€Å"I’d hate to be a run-away from nature. † The poet is not willing to depart from the world so soon because he has more duties to fulfill. It is not justified to leave this earth early without meeting the obligations to society, to country, and to the earth. Wordsworth has taught us how to be friendly to nature and how to obtain solace from it in times of psychic crisis, and Frost has taught us how to engage in ceaseless work and also to seek transitory relief by being away into wildlife and communicating with the innocent unacknowledged rural people.

Bias & Rhetorical Devices

What are some examples of bias, fallacies, and specific rhetorical devices in the speech? The very beginning of the speech begins with a campaigner who is introducing their new candidate for Governor and who expresses negative bias towards the current Governor, Jim Gettys. It begins by describing the current governing as an â€Å"evil domination†. That same campaigner then expresses equal bias but in a positive way, towards Charles Foster Kane, by saying he is the only one who can rid the state of its current politics. The campaigner calls him a fighting liberal and friend of the working man but gives no examples of why he feels that way. The speech is full of rhetorical devices, using analytical definitions to create emotion in the listeners. Charles Foster Kane points out that his only purpose is to â€Å"point out and make public, the dishonesty and downright villainy of Jim Getty’s political machine†. He is using hyperbole in this statement in order to exaggerate his viewpoint. Also you can read Rhetorical Devices in Night Walker by Brent Staples He states that â€Å"this machine is in complete control of the government of the State† causing the people to react since this is the very situation our founding fathers hoped to avoid when creating the United States Constitution. Kane is also aligning himself with those he knows will be more likely to vote within his party lines such as the working man, slum child, underpaid, underprivileged and underfed. He realizes that by exaggerating the power contained by Jim Gettys and his Administration, he will rally the folks not usually interested into voting for him, by telling them they deserve so much more. He uses the argument from outrage to express how diabolical the existing government is in order to persuade the people that definitive change is needed. Various fallacies are prominent throughout the speech. One of the fallacies is the determination that Kane will be voted Governor based on the polls. However, since the election has not even begun, it is impossible for him to draw this conclusion. Also, we see the group think fallacy where Kane describes himself as the friend of the lower classes, making believe he is one of them. Argument by popularity is used when Kane assumes that the polls indicate his obvious triumph in the upcoming election and reflect him as the winner and most popular choice for voters. He is also using scare tactics when stating that the current Government has complete control over the state, and that they are a dictatorship. In all of the above cases, no information is given to support the claims being made. How did the speaker address arguments and counter arguments? The speaker’s arguments are unclear since he did not use common premise and conclusion statements. There are no comparisons between what Kane feels has already been done versus what he intends to do. However, he is making the claim that he will be elected as Governor based on the poll information. He also makes the biased claims against the Administration of Jim Gettys and the control it has over the State Government at that time. His argument leads to the unspoken conclusion that the existing government does not care for the ordinary people and that he intends to change the focus of the government to care for the decent, the underpaid, underfed, underprivileged, working men and slum children. Therefore, Kane would be the better choice as the Governor for the people of that State. I do not see any evidence of counter arguments since at no point does he state another person’s claim and argue against that. Were the speaker’s arguments effective? Explain your answer. The speaker’s arguments were effective in invoking an emotional response from the listeners and persuade them that they should not vote for the existing Governor. His use of political rhetoric and fallacies were effective in creating doubt about the honesty of Gettys and his Administration. Kane wanted to expose the existing government as corrupt, uncaring and in complete control of all of their lives. He succeeded at this by using statements to invoke anger which is usually substituted for reason. There are no conclusive promises made, other than to indict and convict Jim Gettys. Therefore, the people have no idea what policies or promises Kane intends to put into practice. Although the arguments were effective in persuasive techniques, they were not sound. There were no details or facts to support his claims that Kane specifically, would make a better Governor.

The Common Problems Associated With Dams Environmental Sciences Essay

A Dam is a physical barrier constructed across a river or a waterway to command the flow of or raise the degree of H2O. The intent of such a building may be flood control, irrigation demands and coevals of hydroelectricity. A dike is a barrier across fluxing H2O that obstructs, directs or slows down the flow, frequently making a reservoir, lake or impoundings. Most dikes have a subdivision called a wasteweir or weir over which, or through which, H2O flows, either intermittently or continuously, and many have hydroelectric power coevals systems installed. The dikes are advantageous in more than a individual manner. Advantages of a dike are listed below: They are helpful in forestalling inundations. They serve as a solution to energy crises by bring forthing hydroelectricity. They prove to be helpful in irrigation They better the H2O conveyance. And last but non the least they attract tourers. Dams are excessively good for world but at the same clip they are harmful excessively in several ways. Disadvantages of a dike are listed below: Constructing a dike is an expensive matter. For constructing a dike a immense population of nearby country is moved. The life environment of aquatic and semi aquatic vegetations and fauna gets disturbed in lower instance. Collapse of the dike causes great harm. Fig 1 Dam [ www.timboucher.com ] Now in this paper we will be sing and detecting the chief causes of Dam Failure along with instance survey for every cause. Main causes of Dam Failure are: Spillway planing mistake. Skiding of mountain into the dam lake. Poor care particularly of outlet pipes. We will be discoursing all of the above mentioned causes one by one. Besides all the above causes there is one more ground due to which dikes are collapsed. In proficient footings it is called Deliberate Dam Failure. This happens during the class of War. When force of one state destroys the dike of other state intentionally so this is known as Deliberate Dam Failure. As this cause is nat a common cause so we would non see this in our survey. SPILLWAY DESIGN ERROR Spillway ( shown in Fig 2 ) is a characteristic construction of a dike which is used to supply controlled release of flows of H2O from the dike into the downstream. Spillways release inundations so that the H2O does non dominate and damage or even destruct the dike. There are two ways of wasteweirs: Controlled and Uncontrolled. Controlled Spillway: It has Gatess which regulate the H2O. This design gives us an chance to work the full tallness of the dike and inundation Waterss can be released as required by opening one or more Gatess. Uncontrolled Spillway: It does non hold Gatess, when the H2O rises above the lip of the wasteweir it begins to be released from the reservoir. The rate of discharge of H2O is controlled merely by the deepness of H2O within the reservoir. All of the storage volume in the reservoir above the wasteweir lip can be used merely for the impermanent storage of floodwater, and can non be used as H2O supply storage because it is usually empty. Fig 2 Spillway [ www.wikipedia.com ] CASE STUDY: The South Fork Dam As a instance survey under this cause of Dam Failure we will analyze the destruction of South Fork Dam which was located on Lake Conemaugh, an unreal H2O organic structure located near South Park, Pennsylvania, USA. On May 31, 1889, the South Fork Dam failed and 20 million dozenss of H2O from Lake Conemaugh explosion through and raced 14 stat mis ( 23 kilometer ) downstream, doing the Johnstown Flood. History of South Fork Dam The South Fork Dam was built by the Commonwealth of Pennsylvania between 1838 and 1852 as a reservoir for the canal basin in Johnstown. The dike is located 14 stat mis upriver from Johnstown. The Comenaugh River runs through the bosom of Johnstown and it had been made narrower in order to construct more constructions on it Bankss. The river was susceptible to deluging due to it & amp ; acirc ; ˆâ„ ¢s location on a inundation field. The Commonwealth of Pennsylvania sold the dike to the Pennsylvania Railroad in 1857. With the reaching of rail service in 1852, the usage of the canal for bringing of goods took a downswing. The South Fork Dam was abandoned and allowed to travel into a province of disrepair. In 1862, portion of the culvert gave manner but was ne'er repaired. In 1879, a group of business communities formed a company and called it the South Fork Hunting and Fishing Club. They purchased the dike with the purpose of constructing a summer resort on Lake Comenaugh for aff luent Pittsburg households. Plans included take downing the dike in order to construct a route on top and raising the degree of the lake. The nine continued to do changes to the dike and in the terminal, the lake was 450 pess higher than Johnstown. [ suit101.com ] From the above abstract we can easy do out that the sick care of the wasteweir and rise of the degree of river made the status worse and eventually the uninterrupted rain made the Dam collapsed. After the Dam gave up about approximately 20 million dozenss of H2O spilled over the dike and Jhonstown was hit without any anterior warning. The H2O headed towards the town with a velocity of about 40 stat mis per hr. The inundation played mayhem and made over 2,200 people lose their lives and all over harm was estimated to be $ 17 million. This was the first major catastrophe faced by the newly-formed American Red Cross. Aid came from 18 states across the Earth. The South Fork Dam Break is shown Below [ Fig 3 ] Beside the Spillway failure there are other causes which are responsible for the Disaster and they are: Heavy and uninterrupted Rainfall. Rising H2O caused eroding of new embankment which was made up of clay and straw. Fig 3 South Fork Dam Break [ www.accuweather.com ] Precautions which could hold saved South Fork Dam: The chief cause of the interruption was Spillway design mistake. There were deficient wasteweirs which made the tremendous sum of H2O to slop. If there had been more spillways so the catastrophe would hold been avoided. The damaged parts of the dike should hold been repaired. The new parts should hold been made up of concrete alternatively of rock, clay and straw. SLIDING OF MOUNTAIN INTO THE DAM LAKE A dike is made at the base of a river and in between a vale which means that the lake or H2O organic structure which is dammed has mountains on both side of it. Now as a dike is made the natural geological balance is disturbed and these mountains get loosen up and develops clefts which causes landslides to happen. These landslides pose a great menace when they fall in the lake. If a landslide of great volume falls in the lake so it raises the H2O degree to a great extent and that excessively all of a sudden. This sudden rise makes a immense sum of H2O to slop over the dike doing tsunami ( seiche moving ridge ) . This moving ridge brings a monolithic inundation and devastation to the vale below which wipes a great country. CASE STUDY: The Vajont Dam As a instance survey under this cause of Dam Failure we will analyze the destruction of Vajont Dam [ shown in Fig 4 ] which was located on Vajont River under Monte Toc, 100 kilometers north to the Venice, Italy. It was responsible for the deceases of about 2,000 people in a 1963 landslide. One of the highest dike in the universe, it was 262 metres ( 860 foot ) high, 27 metres ( 89 foot ) midst at the base and 3.4 metres ( 11 foot ) at the top. The dike was built by SADE ( Society of Adriatic Energy Corporation ) , the electricity supply and distribution monopolizer in North-Eastern Italy. History of Vajont Dam: The building work of the dike started in 1950. In 1959 some slides were noticed and new surveies were made and the experts told SADE that the side of Mount Toc is unstable and is likely to fall in if the filling is continued. The survey and experts were ignored wholly. In October 1959 the building was complete and in February 1960 SADE was authorized to get down make fulling the basin. Equally shortly as the filling started and reached to certain degree boulder clay summers of 1960 minor land slides started taking topographic point. But even these slides were ignored and the few journalists who raised their voice were sued. Finally on 4 of November 1960 a landslide of about 800,000 three-dimensional metres collapsed in the lake. This made SADE to hold make fulling but it was started once more after take downing the degree by 50 metres and get down constructing an unreal gallery. The minor slides kept on taking topographic point and functionaries of SADE kept on foretelling the catast rophe but they were ignored. On 9 October 1963 at about 10:35pm, the combination of ‘drawing-down the reservoir ‘ and heavy rains triggered a landslide of about 260 million three-dimensional metres of forest, Earth, and stone, which fell into the reservoir at up to 110 & A ; Acirc ; km per hr ( 68 & A ; Acirc ; miles per hour ) . The ensuing supplanting of H2O caused 50 million three-dimensional metres of H2O to over-top the dike in a 250-metre high moving ridge. [ 6 ] Despite this, the dike ‘s construction was mostly undamaged. Approximately 1900 to 2500 people were dead and 350 households were wholly wiped off. The major causes of this catastrophe are: The heavy 50 million three-dimensional metre landslide into the lake which made the tsunami moving ridge rose. The other minor land slides in the lake and in the unreal gallery. Heavy rainfall which paved the way for the catastrophe. Major causes for the land slides are: Perturbation in the geological balance of Mount Toc. Continuous filling of the basin. Time to clip rainfall. Fig 4 Vajont Dam [ wikipedia.com ] Precautions which could hold saved South Fork Dam: If anyhow the land slide could be prevented so the catastrophe might hold been avoided. The landslide can be prevented by following two methods: Plantation: More and more workss on the offshore side of the mountain. The roots of the workss help in adhering the stones and dirt together and prevent eroding therefore land skiding. Terrace plantation is a good option. By unreal mountain binding: In this procedure the mountain is bound with the aid steel cyberspace which prevent slides and even if land slide, the net prevent it from falling.POOR MAINTENANCE ESPECIALLY OF OUTLET PIPESMercantile establishments came in scope of designs, sizes, stuffs and type of control. Most of the commanding mechanisms and conduits are normally submerged and are reasonably boring to entree for care every bit good as review. This is the ground of carelessness and some serious jobs start developing. The job can run from the control works going inoperable to the conduit deteriorating to the point of embankment failure. Proper review of the mercantile establishment normally requires advanced planning to let escapes to be shut off and afloat countries to be pumped out. CASE STUDY: Lawn Lake Dam Now as a instance survey under this subdivision we will do a thorough survey of Lawn Lake Dam [ Fig 5 ] . This dam failure occurred due to the disrepair of the mercantile establishment pipe which was located at the distant and boring location. The uninterrupted carelessness of remotely situated leaky pipes caused the catastrophe when on July 15, 1982 at 6 ante meridiem 830,000 M3 of H2O exploded out of the faulty pipes. This tremendous sum of H2O caused a brassy inundation and priced $ 31 million. History of Lawn Lake Dam: Originally the Lawn Lake was a natural lake covering a surface country of over 66,000 M3s. It was situated at a tallness of 3,400 m in the bouldery mountain. In 1903 some husbandmans seeking irrigation installations out of this lake, built a dike and the covering land of the lake increased to 190,000m3. It was started in 1902 and the dike was completed in 1903. The dike increased the storage capacity of this natural H2O organic structure. This dike was built in the eastern portion. The H2O from this dike was released through the steep channel into the Big Thompson River. As the dike was built in the bouldery mountain, its design was such that it made the location of mercantile establishment pipe quit remote. Bearing the carelessness of functionaries the dike survived 80 long old ages. On the forenoon of 15 July 1982 the dike collapsed let go ofing 228 million gallons of H2O all of a sudden. This immense sum of H2O poured through the steep and narrow versant. It is said that there was enormous sound and the Earth shook. The release rate of H2O was 510 m3/s. Though this great aquatic violent disorder killed merely one individual bivouacing aboard but economically the cost of this catastrophe was estimated to be $ 31 million. The H2O got poured in the river and hit the cascade dike ensuing in ruin of the same adding more sum of H2O to the inundation. This inundation destroyed the Aspenglen campsite. Then after the inundation H2O entered the town of Estes Park and caused great harm to the business district stores after which the inundation joined Thompson River. This inundation deposited an alluvial fan of dust in Horseshoe Park. Fig 5 Alluvial Fan [ wikipedia.com ] Precautions that could hold saved the Lake Lawn Dam: Merely two safeguards would hold saved the black terminal of Lake Lawn Dam and they are If the dike would hold been design in such a manner that the mercantile establishment pipes could hold been easy accessed so the fix work won & A ; acirc ; ˆâ„ ¢t have been delayed and the escape could hold been avoided. Seasonably mending work of the dike would hold saved this great harm.

QSR Industry In India Essay

Executive Summary 4 ï‚ ¨ India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and higher disposable incomes is fuelling growth in every industry. 35% of India‟s population will be in urban centres by 2020 totaling to 53 crores compared to the current urban population of 32 crores. ï‚ ¨ Consumer markets are being driven by the country‟s youth population. Be it college goers or the young working class, exposure to the international environment and culture, has created a demand for world-class products at affordable prices. ï‚ ¨ This has led to the rise of Quick Service Restaurants (QSRs) in India, the fastest growing segment in the eating out market. By 2012, there will be at least 2000 more QSR outlets across India. ï‚ ¨ With QSR giants like Starbucks and Dunkin‟ Donuts yet to foray in the market, there is a lot to look forward to. 5 Industry Overview 7% of the total restaurant market comprises of QSRs 6 ï‚ ¨ The Indian fast food market is growing at an annual rate of 25-30 per cent, Foreign fast food chains are Estimated Size of the Indian Restaurant Industry Organized Eating Out Market, Rs. 8600 Cr. Growth : 20% (20%) aggressively increasing their presence in the country. ï‚ ¨ The market is dominated by global brands like McDonalds, KFC and Dominos specially in the organized fast food segment. Growing trend of Unorganized Market, Rs.3 4400 Cr. (80%) Growth : 5-6% consumption of new cuisines and increasing brand awareness has led to the increase of global players. The new age Indian consumers have also played a QSR Market Rs.3000 Crores 7% significant role. ï‚ ¨ Organized modern formats like malls, multiplexes and Organized Restaurant Market (Except QSRs) Rs.5600 Crores 13% food courts have also become a favoured destination. Larger companies are teaming up with small franchisors to set-up their brand. ï‚ ¨ QSRs started with big metros, but are now building their presence in Tier 2 cities like Unorganized Restaurant Market Rs.34400 Crores 80% Pune, Ahmedabad, Chandigarh and Bangalore. Sources: www.nrai.org,, www.rncos.com Total Restaurant Industry Rs. 43000 Crore Market Segmentation 7 Restaurant Industry †¢Road-side location †¢No technical standards †¢No accounting standardization Unorganized Full-Service Restaurants QSRs Fine Dining Take-away Casual Dining Organized Home Delivery Eat-in Bars and Lounges †¢Accounting Transparency †¢Organized Supply Chain †¢Quality Control †¢Sourcing Norms †¢Multiple Outlets †¢Dominated by Global Players Kiosks/Carts Highest growth segment. Maximum Footfall due to increasing traffic at airports, railway stations, malls, multiplexes and supermarkets Growth Drivers 8 25% of population eats out at least twice a month and spends Rs.150-Rs.500 / meal Urbanization Youth Spending Expanding Middle Class 2% 11% Better logistics A younger and richer India is fuelling rapid growth in the eating-out segment 29% Affuent Upper Middle Class 300 million 29.5 % or 88.5 million Key consumption areas 2% 5% Total population of Gen Next (13-24 Age Group) Total population of Gen Next living in urban areas Household Distribution By Annual Income 1% Nuclear families Mall and Multiplex boom Clothing & accessories, Food, Entertainment and durables Spending Power Rs.3000-40000 per month †¢ †¢ Lower Middle Class 86% 64% Bottom of the pyramid Urban youth behaviour †¢ †¢ 2010 2020 Sources: Marketing Whitebook 2011-12, Economic Times, MGI Socially active Hangs out at coffee shops and malls Prefers to be seen at the right places Expresses one‟s identity through choice of brands consumed Maintaining Consistency in product and quality of service are the biggest challenges faced by QSRs 9 Challenges Demand Side Supply Side Health and hygiene concerns among buyers Maintaining Quality of Service Acquiring Key Talent Building a costeffective supply chain QSR customers are very easy to sell to, but also very easy to lose Localization of Menu Managing high attrition rate amongst junior level employees Establishing a supply chain in a new region Beating local competition Standardization of product across outlets Low entry barriers Monitoring multiple outlets Reducing service time – efficient assembly line Talent Supply Chain Monitoring quality of products procured from third parties SWOT Analysis 10 STRENGTH OPPOTUNITIES †¢ Burgeoning middle class †¢ Risk-sharing in a franchise based model †¢ Abundance of cheap labour in India †¢ Increase in malls and Positive multiplexes †¢ Increasing youth spending †¢ Urbanization WEAKNESS THREATS †¢ Sourcing Talent †¢ Food Inflation †¢ Monitoring franchisees †¢ Product imitation †¢ Maintaining quality standards across outlets †¢ Understanding Indian tastes Internal Factors †¢ Price Competition †¢ Dependency on third parties †¢ Local Competition External Factors Negative Urban Youth Make Up The Prime Target Audience 11 Particulars Low Cost in terms of initial investment as well as operating cost Target Audience Profile Category Young Urban Professionals on the move Low Risk Key Features of a QSR Teenagers High Impulse products Students Best Retail Locations Multiplex audience Competitive Prices Shoppers Target Audience Behaviour Age group 16-35 Hygiene & Taste conscious Location Cities and towns Social Class Middle and Upper Middle Class Lifecycle Dependent and Pre-Family* Brand conscious Westernized culture Seeking international standards Value seekers Experimental *based on Sagacity Lifestyle Model 12 Working of a QSR Brand Image, Ambience and Overall Experience are important intangible factors for QSR customers 13 ï‚ ¨ A QSR is meant to create instant interest in the mind of the consumer. It has to have ï‚ ¤ Intangible parameters that make a QSR successful Mass appeal Brand ï‚ ¤ ï‚ ¤ A unique experience ï‚ ¤ ï‚ ¨ A characteristic ambience A strong brand identity One cannot find Ronald at any other burger joint except McDonalds. ï‚ ¨ The service, which is the only human touch, plays a big role in creating a unique experience. A lot of time and resources are spent on training the staff ,as they represent the brand. KFC employees are expected to live up to their 3 F‟s to create to perfect environment – Fun, Friendly and Familiar. ï‚ ¨ In an effort to maintain the same experience across outlets, the service, interiors and menu items are standardized . Experience Ambience QSR Formats and Locations 14 QSR FORMATS LOCATIONS Malls Restaurants Tourist hubs Food Court Counters Corporate hubs Kiosks/Food Carts Take-away/Delivery Drive-ins Shopping Centers Multiplexes Airports/ Railway Stations Setting up a Franchise Outlet 15 Initial Qualification †¢ Application Review †¢ Background and Credit Check †¢ Assess training needs †¢ Signing of Franchise Disclosure Document †¢ Verify Assets Site Registration †¢ Franchisor sends site registration to brand for approval †¢ Franchisee remits funds Operation Plan Site Exploration and Securing Control †¢ Prospective franchisee makes an operation plan which is reviewed thoroughly Franchise Onboarding †¢ Franchisee arranges for Financing †¢ Hires a Team †¢ Franchisor provides Support and Training †¢ Builds Restaurant †¢ Supports in Grand Opening †¢ Determine Site Selection Strategy †¢ Identify focus areas †¢ Franchisor completes Action Plan for Trade Area †¢ Franchisee negotiates for the site and sends letter of intent Franchisor’s Role after the launch †¢ On-site Training is provided for every procedure. †¢ The Franchisor has an approved vendor list from where the ingredients can be sourced. †¢ They have an annual promotional and advertising plan that they implement with the support of the franchisees. †¢ Quality checks are conducted via Consumer Feedback, Food SafetyAudits and Standard Audits Managing Human Resources 16 ï‚ ¨ Acquisition When QSRs come to India, they find it difficult to get experienced talent for Human Resource Tree at at a typical QSR outlet strategic positions. There are very few people with relevant experience, Restaurant Manager especially in a global firm. Poaching employees from competitors would mean huge incentives and salary raises. Thus a lot of companies hire people in the same function but from a different industry. ï‚ ¨ First Asst. Manager Support & training The franchisors offer support and training to the franchisees for effectively Trainee Manager running the small format franchise business. Training is conducted at 3 stages: ïÆ'Ëœ Induction ïÆ'Ëœ On-going ïÆ'Ëœ Refresher ï‚ ¨ Retention Trainee Floor Manager Out of 10000 emloyees, KFC has to replace 7000 employees each year. This means cost for fresh recruitments, training and relieving employees is very high. Dominos has increased salaries of store front employees by 20% and implemented an incentive plan in order to reduce attrition rate. Training Squad Crew Member Second Asst. Manager Marketing Strategies 17 ï  ± QSRs have to play on their strengths to create and communicate a brand promise. ï  ± The brand promise can be anything from fast service to low prices to healthy food. ï  ± Successful QSR chains have been able to take their brand promise very effectively to the masses. 1 †¢ A large burger chain targeted the value seeker community and created highest value for money as its brand promise. 2 †¢ India‟s largest Pizza chain targeted the customers who wanted fast service at their doorsteps. It created the brand promise of assured fast delivery and communicated it with its â€Å"30 mins or its free† campaigns 3 †¢ A large coffee shop chain wanted to position itself as not just a coffee shop but a place to hangout with friends and family. They marketed themselves with the tag line â€Å" A lot can happen over coffee† which clearly communicated that they wanted their customers to have a complete experience much beyond just coffee. Pricing Strategies 18 ï  ± Its important for QSRs to price their products carefully because of the stiff competition that they face. ï  ± The strategy is to price their products in such a way that the maximum number of customers can be retained and at the same time higher margins are abstracted from the customers who do not mind paying more for extra value. This is achieved by: DIFFERENTIAL PRICING Pricing the base product aggressively and keeping higher margins on the side orders This strategy is for the price conscious consumer who sees great value in the base product and can choose to not take the side orders At the same time it allows the QSR to charge the customer for whom price does not matter, much more through the high margin side orders Most QSRs keep fighter brands in their menu to remain competitive. VALUE PRICING Value combos allow the QSR to sell more no of high margin products with the low margin base products. Eg: QSRs try to sell more French fries and cold drinks through their value meals. Pizza chains sell more garlic bread and cold drinks through their value meals Growth Strategies of QSRs 19 A large burger chain in India has the highest foot fall amongst all countries, but the lowest average bill. Growth in India is achieved based on volumes, hence every QSR is looking to expand its presence . A coffee trading company who supplies coffee beans, started a retail business of coffee shops all over India. Forward Integration A casual restaurant chain diversified into food court stalls., thus entering the QSR market. Horizontal Diversification A coffee shop chain diversified its coffee shops business by establishing express outlets and coffee machines. Concentric Diversification A soft drink giant branched out to form a new company with Pizza and Fried Chicken chains in its umbrella. It sold off its stake, but is in a lifetime contract with the firm Lateral Diversification Menu Planning 20 Menu Selection is critical, especially when localizing in markets like India and China where traditions, religion and local taste are cannot be ignored. Enlisted below are some of the important factors: Size of outlets Target in terms of demographics Local taste preference †¢ QSRs do not keep the full menu at all outlets. †¢ Instead they include only a few high volume products at outlets with space limitations like food courts and express kiosks †¢ Depending upon the age group they are targeting, QSRs have to adjust their menus. †¢ QSRs targeting older age groups have to include healthier and more traditional food items in their menus where as QSRs targeting the youth can have more experimental and/or fast food items. †¢ Product adaptation according to customer preferences is really important for QSRs to succeed. †¢ International chains in India have to adjust their menus to include more vegetarian and spicy items. A Fried Chicken brand has the most extensive range of items in India amongst all its worldwide outlets †¢ Most QSR giants avoid using beef and pork due to cultural taboos. The 4 pronged approach to ensure standardization across all outlets 21 Standardized aspects of every outlet There are 4 important factors that enable standardization for a restaurant with multiple outlets: Training Equipment †¢Every new employee has to go through a specific pre-designed training program for that level of employment. Recipes Procurement of Products †¢The same machines are used by all outlets for making the  dishes. Standard recipes have to be followed by the chefs who receive thorough training for the same. †¢QSRs have centralized approved vendors from where they  procure and process raw materials. They also procure finished products like spices and condiments from the same vendor and distribute it. Case Study – Dominos India 22 60 9000+ 400 364 9000 Jubilant Foodworks Ltd. operates the 364 Dominos international markets outlets in India, pursuant to a Master Franchise Agreement International, which operate Domino’s pizza delivery stores and the associated trademarks in the operation of stores in India, Nepal, Bangladesh and Sri Lanka. The pizza million pizzas sold each year employees in India Domino’s provides them with the exclusive right to develop and outlets worldwide outlets in India with stores in Sri Lanka are operated by their subfranchisee, DP Lanka. It is the largest Pizza chain in India, way ahead of its immediate competitor Pizza Hut with 50% of market share in the Indian Pizza market and 70% market share in the home delivery market. Source: dominos.com, dominos.co.in, reuters.com Case Study – Dominos India 23 Particulars Market share in the Indian Pizza market – 50% Market share in the home delivery segment –70% Sales Per Day Per Outlet Rs.56600 80% of their sales come from the Pizza segment, and EBIDTA margin (9M FY2011) 18% the remaining is attributed to beverages and side items. Same Store Sales Growth (9M 38.7% 80% of sales come from home delivery and 20% from 65% FY2011) Market Share OTC sales. Sales Break-up: Cuisine-wise 4% Sales Break-up: Segment-wise 20% 16% Pizzas Home Delivery Beverages Over-the-Counter Others 80% 80% Source: indiainfoline.com, dominos.co.in Critical Success Factors of Dominos India 24 Critical Success Factors 1. Delivery-oriented model reduces cost 2. Dominos has a vertically integrated supply chain. (as seen below) 3. Franchising model Supply Chain of Dominos Regional warehouse Raw Material Supplier (Approved vendor) Regional Centralized Facilities for processing raw material like dough – 4 centres across India Refrigerated trucks carry the finished items to retail outlets Retail Outlets Items are prepared based on orders and sent to end consumer 25 Key Players‟ Profiles Key Player Profiles 26 Name Cuisine Parent Company/ Master Franchisee Origin Location Formats Outlets Expansion Plans in India McDonalds Burgers Hard Castle Restaurants Pvt. Ltd USA PAN-India Dine-In, Food Courts, Drive-in 210 To add 20-25 outlets by 2013 KFC Fried Chicken Devyani International Ltd. USA PAN-India Dine-In, Food Courts 110 500 outlets by 2015 Chicking Fried Chicken Mirah Group UAE South Zone Dine-In 14 – Bangs Fried Chicken Fried Chicken Bangs India India South Zone Dine-In, Food Courts 7 100 outlets by FY2011 Pizza Hut Pizzas Devyani International Ltd. USA PAN-India Dine-In 171 300+ outlets by 2015 Dominos Pizzas Jubilant Foodworks USA PAN-India Dine-In, Delivery , Food Courts 364 To add 70 outlets in 2011 Papa Johns Pizzas Om Pizzas& Eats USA West Zone Dine-In 25 – Pizza Corner Pizzas Global Franchise Architects India South Zone Dine-In, Delivery 50 – US Pizza Pizzas United Restaurants Ltd. India PAN-India Dine-In, Delivery 77 – Smokin‟ Joes Pizzas Smokin‟ Joes Pizza Pvt. Ltd. India PAN-India Dine-In, Delivery 52 – Garcia‟s Pizzas Garcias Famous Pizza India West Zone Dine-in, Delivery 20 To add 20 outlets Slice of Italy Pizzas Green House & Hestoft Foods Pvt. Ltd. India North Zone Dine-In, Delivery 16 – Key Player Profiles 27 Name Cuisine Parent Company/ Master Franchisee Origin Location Formats Outlets in India Expansion Plans in India Barista Coffee Shop Barista Coffee Company Ltd. India PAN-India Espresso bars, High end cafes 230 – Costa Coffee Coffee Shop Devyani International Ltd. England PAN-India Cafes 75 300 outlets by 2014 CCD Coffee Shop Amalgamated Bean Coffee Trading Co. India PAN-India Cafes, Mall & Airport kiosks, Office outlets 1090 To add 200+_ outlets by 2014 Gloria Jean‟s Coffee Shop Citymax Hospitality Australia Metros Cafes 15 40 outlets by 2012 Kent‟s Fast Food Burgers Kents Fast Food India North Zone Dine-In 15 – Subway Submarine Sandwiches Subway Systems India Pvt. Ltd. USA PAN-India Dine-In, Food Courts 200 250 outlets by end of 2011 Tacobell Tex-Mex Yum Restaurants USA Bangalore Dine-In 3 100 outlets by 2015 Falafel Veg. Hummus House Lebanese Mirah Group India Mumbai Dine-In, Kiosks 8 100 outlets by 2011 Wimpy Burgers Famous Brands Ltd. UK Delhi Dine-In 3 – Yo! China Asian Moods Hospitality Pvt. Ltd Delhi, India PAN-India Dine-In, Kiosks 80+ – Key Player Profiles 28 Name Cuisine Parent Company/ Master Franchisee Origin Location Formats Outlets Expansion Plans in India Dosa Plaza South Indian Prem Sagar Dosa Plaza Pvt. Ltd. Mumbai, India PAN-India Dine-In, Food Court 35 – Jumboking Vadapav Jumboking Foods pvt.ltd. Mumbai, India West Zone Express, Restaurant & Takeaway 43 250 outlets by 2011-12 Kaati Zone Mughlai East West Ethnic Foods Pvt. Ltd. Bangalore , India South Zone Dine-In 15 – Mast Kalandar Indian Spring Leaf Retail Pvt. Ltd. Bangalore , India South Zone Dine-In 21 – Nirula‟s MultiCuisine Nirula‟s Corner House Pvt. Ltd. Delhi, India North Zone Dine-In, Kiosks 80+ To add 50 outlets by 2012 Kailash Parbat MultiCuisine Kailash Parbat Restaurants Pvt. Ltd. Mumbai, India PAN-India Food Court Stalls 15+ – Comesum MultiCuisine RK Group Delhi, India PAN-India Dine-In, Delivery 11 – Haldiram‟s MultiCuisine Haldiram Snacks Pvt. Ltd. Delhi, India North Zone Dine-In 18 – Bikano Chat Cafe MultiCuisine Bikanervala Foods Pvt. Ltd. Delhi, India North Zone Restaurant, Institutional Tuck Shops, Food Cart 68 – Sagar Ratna MultiCuisine Sagar Ratna Hotels Pvt. Ltd. Delhi, India North Zone Dine-In, Food Court 53 – Tibbs Frankie Frankie J.Tibbs & Co. Mumbai, India West Zone Kiosks 20+ Key Players‟ Segmentation 29 Segmentation based on Size of the Chain Local Chain Jumboking National Chain International Chain Segmentation based on Cuisine Pizzas Burgers & Sandwiches Coffee Shops Indian Specialty Cuisine Dominos McDonalds CCD Comesum Jumboking Pizza Hut KFC Barista Sagar Ratna Yo!China Pizza Corner Wimpy Costa Coffee Kailash Parbat Tabobell Papa Johns Subway Gloria Jeans Mast Kalandar Falafel Pizza Hut Smokin Joes Kents Fast Food Kaati Zone Tibbs Frankie Barista Pizza Corner Garcia‟s Haldirams Haldiram‟s Cafà © Coffee Day Papa Johns Slice of Italy Nirulas Sagar Ratna Tibbs Frankie Tacobell US Pizza Bikano Chat Cafe Comesum McDonalds Nirulas Dosa Plaza KFC Mast Kalandar Kailash Parbat Subway Kaati Zone Yo! China Wimpy Garcia‟s Smokin‟ Joes Dominos Falafel‟s US Pizza Bang‟s Fried Chicken Bikano Chat Cafà © Costa Coffee Kents Fast Food Gloria Jeans Geographical Segmentation 30 PAN-India : International Cuisine McDonalds* NORTH ZONE Nirula‟s Haldiram‟s Bikano Chat Cafà © Slice of Italy Kent‟s Fast Food Sagar Ratna Wimpy PAN-India : Coffee Shops Gloria Jean* KFC* Costa Coffee* Subway* Barista Pizza Hut* Cafà © Coffee Day Dominos* US Pizza Smokin‟ Joes WEST ZONE Papa Johns* Garcia‟s Falafel Jumbo King PAN-India : Indian and Specialty Cuisine Dosa Plaza Comesum 65% of Dominos‟ revenues are contributed by the top 7 cities out of 70 cities it is present in. 50% of their outlets are in Maharashtra, New Delhi and Karnataka SOUTH ZONE Pizza Corner* Chicking* Tacobell* Kaati Zone Bangs Fried Chicken Mast Kalandar *International Brands Kailash Parbat Yo! China Tibbs Frankie Key Players‟ Positioning 31 PAN-India Ethnic Cuisine Ethnic Cuisine PAN-India Pizza Hut Dominos Comesum* Dosa Plaza* Kailash Parbat* Yo! China* Cafà © Coffee Day* Barista* Gloria Jeans Costa Coffee Sagar Ratna* Haldiram‟s* Mast Kalandar* Jumbo king* Kaati Zone* Bikano Chat Cafà ©* Nirula‟s* Zonal Tacobell Falafel Pizza Corner Papa Johns US Pizza* Smokin Joes* Slice of Italy* Garcias* McDonalds KFC Wimpy Subway International Cuisine Chicking Bang‟s Fried Chicken* Kent‟s Fast Food* Tibb‟s Frankie*International Cuisine Zonal *Indian originated chains Dominos and Cafà © Coffee Day are the largest QSRs in India in terms of reach and number of outlets 32 No. Of Outlets v/s Geographical Spread of Pizza Chains Pizza Chain Outlets Spread Origin Indian 52 PAN-India Indian 50 South Zone International 25 West Zone International 20 West Zone Indian Slice of Italy 16 North Zone Indian Chain Outlets Cities 1090 120 PAN-India Indian 364 87 PAN-India International McDonalds 210 45 PAN-India International Pizza Hut 171 34 PAN-India International Barista 230 30 PAN-India Indian Subway No. of Outlets PAN-India Dominos 115 77 Cafà © Coffee Day No. of Cities 65 International Garcias 15 PAN-India Papa Johns No. Of Outlets v/s No. of Cities of top brands in India 171 Pizza Corner 15 International Smokin Joes 5 10 Geographical Spread PAN-India US Pizza 0 364 Pizza Hut No. of Outlets Dominos 200 26 PAN-India International KFC 110 21 PAN-India International Spread Origin 33 Trends and Future Prospects Big brands – Small cities – Small formats 34 Locations Large chains expanding to smaller cities Domestic chains setting up in big cities Formats Cuisines Technology Express Outlets Basic street Foods entering organized market – Vadapav, Ice Gola Online ordering systems Smart Carts/Kiosks Regional cuisines– Kebab Lucknow Wale, Malwaneez IVR system for placing order and making payment via Credit Card Kiosks have managed to attract huge footfalls at sales points. Even big chains are now customizing their outlets to smaller models like „express‟ and „stand-ins‟ Integration of concepts – so Mcdonalds serves coffee and CCD serves sandwiches Menu diversification by introducing Indian flavours – Chicken TandooriSub at Subway Investors are queuing up to get a big slice of the pie 35 ï‚ ¨ With the number of QSRs growing at 30% per year, the industry is attracting investors‟ interest, especially after the IPO of Jubilant Foodworks, the master franchise of Dominos Pizza in India ï‚ ¨ ICICI Venture acquired 10% stake i.e. $55 Million in Devyani International who is the franchisee of KFC, Pizza Hut and Costa Coffee in India ï‚ ¨ Also Mast Kalandar, a Bangalore-based QSR chain, secured a second round of investment from Helion Venture Partners, Footprint Ventures and Salarpuria Group. ï‚ ¨ Chinese cuisine QSR Yo! China received funding of $5.5 Million from Matrix partners ï‚ ¨ Accel Partners invested in Bangalore-based fast food chain Kaati Zone. Source: vccircle.com QSR giants Dunkin Donuts and Starbucks set to foray into the Indian market 36 ï‚ ¨ ï‚ ¨ ï‚ ¨ Dunkin’ Donuts- Jubilant FoodWorks is to develop, sub-franchise, and operate more than 500 Dunkin‟ Donuts restaurants throughout India over the next 15 years. The first Dunkin‟ Donuts locations are expected to open by early 2012. The Agreement marks the largest international store development commitment in Dunkin‟ Donuts‟ history. Starbucks – Tata Coffee is to bring Starbucks , the world‟s largest coffee chain to India through a Joint Venture Quiznos – The US-based subway restaurant chain has signed a master franchise agreement with Arjun Valluri for setting up outlets in Southern India. Source: www.dunkindonuts.com, www.trak.in, U.S. Franchise Trade Mission Participants Profile, April 10-15 2011 Sources 37 Research firms ï‚ ¨ Technopak ï‚ ¨ IBEF ï‚ ¨ Marketing Whitebook 2010-11, 2011-12 ï‚ ¨ Mckinsey Global Institute ï‚ ¨ www.rncos.com ï‚ ¨ www.nrai.org Company Websites ï‚ ¨ www.yum.com ï‚ ¨ www.mcdonaldsindia.com ï‚ ¨ www.dominos.co.in Other websites ï‚ ¨ Hospitalitybizindia.com ï‚ ¨ Indiaretailing.com ï‚ ¨ Franchiseindia.com Newspapers ï‚ ¨ Deccan Herald ï‚ ¨ Economic Times ï‚ ¨ Business Standard ï‚ ¨ DNA 38 About D‟Essence Our Services 39 D‟Essence Hospitality is Boutique Management Consulting firm based in Mumbai which provides specialty consulting services for the entire spectrum of the hospitality industry with a special focus on hotel operators, builders and investors ï  ± Feasibility Studies ï‚ ¤ Management Model Viability ï‚ ¤ Technical Viability Economic and Financial Model Viability ï‚ ¤ ï‚ ¨ Market Viability Business Model Viability Exit Strategy Viability Site Analysis – We have vast experience in project planning & site selection. In many cases it has been seen that planners & architects normally look into a project from design and land-use perspectives. But we do detailed site and market analysis to determine the viability of the project from financial and investment standpoint. ï‚ ¨ India Entry Strategy – We help our clients to develop suitable market entry strategies through analyzing entry barriers (ease), geographical factors, incumbents‟ resistance and routs to market. ï‚ ¨ Management Contracts – Branded operators have very stringent clauses in the contracts. To deal with them needs deep understanding of the domain and effects of each clause on the profit margins. D‟Essence Hospitality Services makes full use of its expertise in understanding the management contracts and negotiating it for best acceptable terms. Our Services 40 ï‚ ¨ Key Recruitments D‟Essence Hospitality is dedicated to becoming India‟s leading executive search firm exclusively serving the Hospitality Industry. 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